TUTTOFOOD 2017: New opportunity for Vietnamese F&B companies

With the aim to promote Vietnam’s Food & Beverage products in European markets in particular and worldwide in general, the Italian Chamber of Commerce in Vietnam (ICHAM) cooperated with Fiera Milano, one of the most prestigious trade fair organizer in Europe, to bring a delegation of Vietnamese exhibitors to Italy to join TUTTOFOOD 2017.

TUTTOFOOD is one of the three biggest F&B international trade fairs in Europe, organized bienially by Fiera Milano. Each nation which takes part in the Fair will have a separate pavilion to exhibit the country’s characteristic products. This year, a pavilion for Vietnam was set up for the first time at the Fair to bring Vietnamese products closer to international friends. The delegation led by ICHAM this time consisted of Vinamilk (milk and dairy products), Ban Me Gold (coffee), Lavite (dried dragon fruit), Hung Son (fish sauce) and Minh Phuc An (fresh dragon fruit).

Although it was the first time that Vietnam joined TUTTOFOOD, the Vietnamese stalls attracted great attention from visitors. Europe is one of the biggest markets for Vietnamese coffee as 9/10 of the most coffee consuming nations are located in the Old Continent (according to international coffee organization). Being aware of this advantage, Ban Me Gold held successfully the program “Enjoy coffee with Honee Coffee” , introducing Vietnamese high-end coffee to the visitors during the two days of the exhibition. Dragon fruit was another product of Vietnam that drew much interest from foreign visitors thanks to its uniqueness. To help promote further the business of the exhibitors, TUTTOFOOD also allowed them to arrange B2B meetings with potential partners on the new MyMatching platform. Most of the pre-selected buyers turned up with an average of at least 8-10 meetups a day per exhibitor. The TuttoFood Night, a networking event for buyers and exhibitors, was organized on 9 May at Castello Sforzesco with the participation of 1000 guests.


The program “Enjoy coffee with Honee Coffee” by Ban Me Gold

Dragon fruit attracting foreign visitors thanks to its uniqueness 

TUTTOFOOD 2017 was open from 08 to 11 May at Rho, Milan and has brought us new vision with new trends and products, such as vegetable sorbets, the world’s first pasta made with coffee, balsamic vinegars that can be grated, mint burrata, and canned friarielli. However, the organic industry was still the queen of the event. Innovation found its perfect stage at TUTTOFOOD 2017: 4 intensive days of business meetups, talks, and high-quality content, which have consolidated the outstanding records of EXPO’s edition.

80.146 visitors, 2.850 exhibitors from Italy and foreign countries; over 30.000 business matches with 3,150 buyers profiled through the new MyMatching system; numerous buyers coming from the target areas and countries with the fastest growing economy; over 48,000 participants in the Week&Food events. With these impressive figures, TUTTOFOOD confirmed, once again, to be an international high-quality food hub focusing on business and expertise.

The seventh edition of TUTTOFOOD will take place at Fiera Milano from 6 to 9 May 2019.


The delegation of Vietnamese exhibitors: Vinamilk, Ban Me Gold, Lavite, Hung Son and Minh Phuc An

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