“ÁO DÀI HERITAGE – THE CULTURE OF TÌNH THƯƠNG” is a cultural project organized by Golden Heritage Co., Ltd. in collaboration with the Embassy of Italy in Hanoi, Embassy of Vietnam in Rome and the Italian Chamber of Commerce in Vietnam (ICHAM). The project aims at promoting cultural exchange between Vietnam and Italy in the fashion design sector through the cooperation of fashion designers from the two countries.
The project press conference is to be held on Thursday, September 8th, 2022 at Casa Italia, 18 Le Phung Hieu street, Trang Tien ward, Hoan Kiem district, Hanoi.
The project press conference welcomes the participation of Ambassador of Italy in Hanoi H.E Antonio Alessandro along with distinguished guests and famous artists. The press conference also features performances from DIVA Thanh Lam and Vietnam’s legendary saxophonist Mr. Quyền Văn Minh.
The main focus of the press conference is the introduction of the works from Italian designer Ms. Maria Elena Di Terlizzi and Vietnamese designer Mr. Quang Hoà, artistic creations that make up the unique Áo Dài collection – designed with materials and designs drawn from their valuable experiences.
“ÁO DÀI HERITAGE – THE CULTURE OF TÌNH THƯƠNG (Ao Dai Heritage – The culture of Love)” is a project with the message of cultural exchange between Italy and Vietnam based on the core value and outstanding strengths of each country. On one hand, the project brings áo dài – a Vietnamese heritage into international fashion life. On the other hand, designers can apply Italy’s international technological quintessence into the Vietnamese traditional ao dai and thus, forming new values based on national values and present-day advancements.