PRESS CONFERENCE

TRUE ITALIAN TASTE

Pasta

Journey back to pasta cuisine

On June 1st, 2020 in Hanoi, Italian Chamber of Commerce in Vietnam (ICHAM) in collaboration with Embassy of Italy in Vietnam will conduct a press conference introducing the program “True Italian Taste”. The press conference will be took place at Sofitel Legend Metropole with the presence of ICHAM Chairman Mr. Michele D’Ercole, H.E. Italian Ambassador Antonio Alessandro, Brand Ambassador of True Italian Taste – Pageant Ms. Ngoc Han together with 3 talented Italian chef: Ivan Barone (Caravelle Saigon), Enrico De Martino (Reverie Saigon), Alessio Nallino (Park Hyatt Saigon).

With the purpose to promote Italy – Vietnam exchange in commerce and investment, ICHAM is honoured to be entrusted by Italian government to conduct the “True Italian Taste” project in Vietnam. True Italian Taste is a national culinary promotion project that have been operating in 40 countries and territories since 2018. In line with 04 main activities of the project during the year 2020 in Vietnam, the first event of the year “True Italian Taste” will be held on June 3rd, 2020 at Caravelle Saigon hotel to provide food-bloggers and food-lovers of Italian cuisine with the most accurate and detailed knowledge as well as information about the world of Italian famous pasta.

Through this event, the aim is to provide food importers, food distributors, Horeca-related companies as well as customers the precise and sufficient knowledge on this renowned dish. From there, customers could make a more reasonable choice and use authentic Italian product instead of falling into the “Italian sounding” trap – a method in which foreign producers take advantage of the Italian-like phrases to name the brand, causing confusion among consumers about its origin and hence, increase the product sales.