On the 24th of July, Hoang Nam Group held an official Ribbon Cutting ceremony to celebrate the grand opening of the first Natuzzi Italia showroom in Vietnam, located in the district 2 of Ho Chi Minh City. 

Hoang Nam Group’ founder and CEO, Duong Quoc Nam, the brand representative of Natuzzi Italia, Mr. Natuzzi Junior,  the Italian Consul General, Mr. Dante Brandi, the Chairman of the Italian chamber of commerce, Michele d’Ercole and the Executive Director of Eurocham Vietnam, Mr. Regner, cut the ribbon to ceremoniously announce this new and hopefully long-lasting partnership.

Natuzzi Italia is the largest Italian furniture company and a world leader in leather sofas, armchairs and living room accessories entirely designed and made in Italy. It was founded in 1959 by Pasquale Natuzzi, the group’s Chairman, Chief Executive Officer and Group Stylist. This year it celebrates 60 years of history.

Hoang Nam Group is one of the leading furniture retail groups in Vietnam and exclusive distributor of international high-end and luxury furniture brands such as, Barovier&Toso, Roche Bobois, Natuzzi Italia, Cattelan Italia, Vibieffe, Living Divani, Baker Furniture, Wendelbo, and many other famous brands.

Hoang Nam Group built Pho Xinh showroom system in big cities such as Ho Chi Minh, Hanoi, Da Nang and Nha Trang in 2001 covering the total area of 200,000 m2 and nearly 700 experienced employees.

The grand opening hosted around 150 guests, including numerous businessmen and celebrities as the singer Dam Vinh Hung, the designer NT Tri, the supermodels Vu Cam Nhung, Miss Dieu Hoa, Vu Khac Tiep, Quynh Huong, Miss Hai Duong, Minh Trung, Vo Canh. 

The luxurious and upscale atmosphere accompanied by delicious Italian food and sparkling Italian wine lead to a successful night. 

During the event, Mr. Natuzzi Junior came on stage and congratulated Mr. Duong Quoc Nam for the cooperation and the enthusiasm he showed about his brand.

Pasquale Natuzzi Jr, said: “Thanks to the investments made in recent years, Natuzzi has become the best known brand among the world’s luxury goods consumers who buy design and furnishing products. Now, we must capitalize our brand awareness by increasing our retail expansion. Our goal is to build a closer relationship with the customer, continuing to offer unparalleled quality and a unique shopping experience through our stores”.

We would like to congratulate once again Natuzzi Italia for the big step taken in the Vietnamese market, it’s a great addition to the Italian business community. We are looking forward to watching your progress as the business develops!