On July 10th and 11th the second edition of Lifestyle made in Italy took place in Hanoi.

After the strong success of the first edition, which saw the participation of around 10 Italian exhibitors and many potential partners from Vietnam, Japan, Korea, Hong Kong, India and the UAE – Icham, with the support of the 11 Italian Chambers of Commerce in Asia, held the second edition at Hilton Hanoi Opera. In the event took part, together with Icham President Michele D’Ercole, the Italian Ambassador to Vietnam Cecilia Piccioni and the Head of Embassy Economic and Commercial Section, Antonio Tedesco.

As a proof of success, the 2018 edition was attended by a strongly higher number of companies compared to 2017: 18 exhibitors from Italy and 60 buyers from Japan, South Korea, Singapore, Thailand, Indonesia, Hong Kong, India, UAE e Vietnam.

This edition saw the presence of manufacturers belonging to diversified sectors, as living room furniture, bedroom, dining room, kitchen, bathroom, working room for home, villa hotels, public spaces, intended both for medium and high level customers.

Lifestyle Made in Italy has the purpose of promoting Italian furniture and building materials in Asia in general and in Vietnam in particular. Indeed, with regards to furnishing, it is impossible not to mention Italian products that, thanks to their style, sophistication and originality, are well known throughout the world. Asia has been a key market for Italian furniture manufacturers for many years till now. In recent years, emerging markets like Vietnam are also increasing sales. In particular, in 2017, Vietnam imported $ 15.6 million and is expected to grow by 33% in 2018. What is more, Vietnam is the fourth largest exporter of wood products worldwide; the country in 2017 exported $ 7.604 million of wooden products, which means 6 per cent of the global timber and wooden furniture market.
Vietnam is considered a key gateway to Asian markets for Italian commercial investment because of its strategic geographic location which facilitates the connection with other countries in the region. In addition, thanks to the numerous regional free trade agreements recently signed , it is much easier for Italian enterprises to get access to other markets in the region once they enter Vietnamese market.
Indeed, inquiries from Italian companies who intend to explore Vietnam market and invest in this country are very frequents, showing that the interest about Vietnam’s investment opportunities is real.

ICHAM is proud of the event results, and it hopes that Lifestyle made in Italy will continue to provide manufacturers, importers, designers as well as real estate corporations with profitable business opportunities.