Today, on June 1st, 2020 in Hanoi, Icham Vietnam incollaboration with 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗘𝗺𝗯𝗮𝘀𝘀𝘆 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 conducted a press conference introducing the program “𝗧𝗿𝘂𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗮𝘀𝘁𝗲”.The press conference is attended by ICHAM Chairman Mr. Michele D’Ercole Italian Ambassador Sir Antonio Alessandro and Brand Ambassador of True Italian Taste – Pageant Ms. Ngoc Han Dang
With the purpose to 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗜𝘁𝗮𝗹𝘆 – 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁, Icham Vietnam is honoured to be entrusted by Italian government to conduct the “𝗧𝗿𝘂𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗮𝘀𝘁𝗲” project in Vietnam. “𝗧𝗿𝘂𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗮𝘀𝘁𝗲” is a 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝘂𝗹𝗶𝗻𝗮𝗿𝘆 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 project that have been operating in 40 countries and territories since 2018. In line with 04 main activities of the project during the year 2020 in Vietnam, the first event of the year “𝗧𝗿𝘂𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗮𝘀𝘁𝗲” will be held on June 3rd, 2020 at Caravelle Saigon hotel to provide food-bloggers and food-lovers of Italian cuisine with the most accurate and detailed knowledge as well as information about the world of Italian famous pasta.
In answering about the origin of pasta, 𝗠𝗶𝗰𝗵𝗲𝗹𝗲 𝗗’𝗘𝗿𝗰𝗼𝗹𝗲, 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻 𝗼𝗳 𝗜𝗖𝗛𝗔𝗠 included:“First evidence showed that the consumption of Pasta dated back to over 3000 years ago and Pasta was hung to dry for the first time in the 9th century. Throughout the history of Italy, Pasta has always been present and played a vital role in daily life as well as in areas such as tourism, art etc. Up until now, in the Pop era, Pasta still had their own movements and great influence due to the phenomenon of migration in the 19th century.”
𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝘁𝗼 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 𝗦𝗶𝗿 𝗔𝗻𝘁𝗼𝗻𝗶𝗼 𝗔𝗹𝗲𝘀𝘀𝗮𝗻𝗱𝗿𝗼 added: “It is not a strange thing when the world pronounces Pasta “Queen of the table”! Being an Italian traditional cuisine, Pasta has been enjoyed by all food lovers around the world, and become the world’s most favorite food (according to Oxfam’s survey). However, legitimate sources of information could not always reach the customers.
In her words, 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 𝗕𝗲𝗮𝘂𝘁𝘆 𝗣𝗮𝗴𝗲𝗮𝗻𝘁 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗼𝗳 𝗧𝗿𝘂𝗲 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗧𝗮𝘀𝘁𝗲 𝗶𝗻 𝗩𝗶𝗲𝘁𝗻𝗮𝗺 – 𝗠𝘀. 𝗡𝗴𝗼𝗰 𝗛𝗮𝗻 stated: “The popularity of Pasta also generates commercial potential for companies, food bloggers, KOL on social networks and private companies to reach more users through social networks. For instance on Instagram, hashtag #pizza and #Pasta has over 60 millions post: @pizza rank first with 43 millions posts while #Pasta comes at fifth place with 21 millions posts, after #gelato (a typical ice cream of Italy), #sushi and #chicken. Aside from that, Pasta has always been a subject of aspiration for artists to create works of art. These uses have demonstrated the versatility of pasta.”
“Through this event, we aim at providing food importers, food distributors, Horeca-related companies as well as customers the precise and sufficient knowledge on this renowned dish. From there, customers could make a more reasonable choice and use authentic Italian product instead of falling into the “Italian sounding” trap – a method in which foreign producers take advantage of the Italian-like phrases to name the brand, causing confusion among consumers about its origin and hence, increase the product sales” – as shared by 𝗦𝗶𝗿. 𝗣𝗵𝗮̣𝗺 𝗛𝗼𝗮̀𝗻𝗴 𝗛𝗮̉𝗶 – 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗜𝗖𝗛𝗔𝗠