Press Conference: Pasta – Journey back to Pasta cuisine ll TRUE ITALIAN TASTE

Today, on June 1st, 2020 in Hanoi, Icham Vietnam incollaboration with ​??????? ??????? ?? ??????? conducted a press conference introducing the program ​“???? ??????? ?????”.The press conference is attended by ICHAM Chairman Mr. Michele D’Ercole Italian Ambassador Sir Antonio Alessandro and Brand Ambassador of True Italian Taste – Pageant Ms. Ngoc Han Dang

With the purpose to ​??????? ????? – ??????? ???????? ?? ???????? ??? ??????????​, Icham Vietnam is honoured to be entrusted by Italian government to conduct the “​???? ??????? ?????​” project in Vietnam. ​“​???? ??????? ?????​” is a ​???????? ???????? ????????? project that have been operating in 40 countries and territories since 2018. In line with 04 main activities of the project during the year 2020 in Vietnam, the first event of the year “​???? ??????? ?????​” will be held on June 3rd, 2020 at Caravelle Saigon hotel to provide food-bloggers and food-lovers of Italian cuisine with the most accurate and detailed knowledge as well as information about the world of Italian famous pasta.

In answering about the origin of pasta, ​??????? ?’??????​, ​???????? ?? ????? included:“First evidence showed that the consumption of Pasta dated back to over 3000 years ago and Pasta was hung to dry for the first time in the 9th century. Throughout the history of Italy, Pasta has always been present and played a vital role in daily life as well as in areas such as tourism, art etc. Up until now, in the Pop era, Pasta still had their own movements and great influence due to the phenomenon of migration in the 19th century.”

??????? ?????????? ?? ??????? ??? ??????? ?????????? added: “It is not a strange thing when the world pronounces Pasta “Queen of the table”! Being an Italian traditional cuisine, Pasta has been enjoyed by all food lovers around the world, and become ​the world’s most favorite food (according to Oxfam’s survey). However, legitimate sources of information could not always reach the customers.

In her words, ​??????? ?????? ??????? ??? ????? ?????????? ?? ???? ??????? ????? ?? ??????? – ??. ???? ??? stated: “The popularity of Pasta also generates commercial potential for companies, food bloggers, KOL on social networks and private companies to reach more users through social networks. For instance on Instagram, hashtag #pizza and #Pasta has over 60 millions post: @pizza rank first with 43 millions posts while #Pasta comes at fifth place with 21 millions posts, after #gelato (a typical ice cream of Italy), #sushi and #chicken. Aside from that, Pasta has always been a subject of aspiration for artists to create works of art. These uses have demonstrated the versatility of pasta.”

“Through this event, we aim at providing food importers, food distributors, Horeca-related companies as well as customers the precise and sufficient knowledge on this renowned dish. From there, customers could make a more reasonable choice and use authentic Italian product instead of falling into the “Italian sounding” trap – a method in which foreign producers take advantage of the Italian-like phrases to name the brand, causing confusion among consumers about its origin and hence, increase the product sales” – as shared by ​???. ???̣? ???̀?? ??̉? – ????????? ???????? ?? ?????

ICHAM Chairman - Ms. Ngoc Han - the Italian Ambassador - ICHAM Executive Director ( from left to right)
ICHAM Chairman - Ms. Ngoc Han - the Italian Ambassador - ICHAM Executive Director ( from left to right)