True Italian Taste
The Italian Chamber of Commerce in Vietnam is honoured to organize two events “TRUE ITALIAN TASTE” which will be held in Hanoi and in Ho Chi Minh City.
Both the events are part of the TRUE ITALIAN TASTE project, promoted and financed by the Ministry of Economic Development, coordinated by Assocamerestero in collaboration with the Italian Chamber of Commerce in Vietnam, with the support of the Italian Embassy in Hanoi and the Consulate General in Ho Chi Minh City.
The event dedicated to the Italian traditional cuisine and its typical products at HO CHI MINH CITY
The project aims to promote and safeguard the Italian authentic and quality agri-food products.
TRUE ITALIAN TASTE is part of The Extraordinary Italian Taste series.
The project started in 2016 in US, Canada and Mexico, now involves 28 Chambers located in USA (Canada, US, Mexico), Europe and Asia (Japan, China, South Corea, Thailand, Singapore and Vietnam) and provides workshops and seminars, incoming business and training activities, master classes, and events promoting authentic Italian products abroad.
The great stars of True Italian Taste activities are Italian food and wines: here, they directly witness their history, local areas, traceability, but also their secrets and the meticulous care taken in their unique production to enhance their authentic flavours and makes their inimitable uniqueness.
The True Italian Taste goals are to:
1. Make all consumers aware of the benefits of “Made in Italy” and the precious link between products and their region of origin.
2. Educate food lovers to choose and to make the best choice in selecting “100% Made in Italy ingredients”, “100% Made in Italy” represents the complete process of sourcing to the finished product completed in Italy. This protects both consumers and agri-food companies.
3. Support Italian companies whose products are certified, a niche product or a general product available for all segments to use which the aim of entering into foreign markets.
4. Enhance the complete integrity of authentic Italian food, promoting organic products, food supplements and food in general.