“Made in Italy” is a series designed and built by ICHAM especially for B2B events. For this series, we organize special seminars to connect Italian businesses and partners/buyers in Asia. Past projects include main sectors: Lifestyle Made in Italy (interior design, furniture and building material), Pharmacy Made in Italy (pharmaceutical and para-pharmaceutical), Machinery Made in Italy (meat, fruit & vegetables processing and packaging machinery). For the future, we plan to conduct projects in sectors such as F&B, Beauty and Wellness, etc.

Overall, from a business perspective, although Vietnam is seen as an emerging market, it still remains a difficult task to introduce Italian products in Vietnam. Therefore it is necessary to strengthen the promotion of “Made in Italy” products in order to make them more familiar to the Vietnamese market.

• Lifestyle Made in Italy: Consists of four editions, hosted from 2017 to 2020. ICHAM considers all events a success, aiming to improve and continue to improve Italian-Vietnamese economic relations with further editions of Lifestyle made in Italy in future years. Our goal is to keep providing Italian entrepreneurs and companies with important business opportunities, while promoting in Vietnam and Asia the well-known Italian quality and Made in Italy.
• Pharmaceuticals Made Italy: Consists of four editions, hosted from 2019 to 2022. All editions of Pharmaceuticals Made in Italy was successfully organized with the participation of Italian pharmaceuticals businesses, attracting international buyers from Asian countries as well as Vietnamese buyers.
• Machinery Made in Italy: Consists of one edition in 2019. The event was for Italian small or medium enterprises in the field of meat, fruit and vegetables processing and packaging machinery who were willing to expand and promote their business to buyers from 9 Asian countries.