Hanoi – The Italian motorcycle brand Ducati has announced a new phase of development in Vietnam, with Tram Anh Motorsports becoming its official distributor. The launch event of “Ducati Vietnam 2.0” took place in an intimate setting, attended by Mr. Michele D’Ercole, Chairman of the Italian Chamber of Commerce in Vietnam (ICHAM).
According to information shared at the event, Ducati Vietnam 2.0 aims to embrace a broader vision that goes beyond distribution alone. The development plan includes expanding the network of premium showrooms and services, fostering a lifestyle-driven riders’ community, and introducing new models and customer programs that embody the true Ducati spirit.
The presence of ICHAM at the event is seen as a testament to the Chamber’s consistent commitment to supporting Italian businesses and promoting the value of “Made in Italy” in Vietnam. This partnership is expected to provide a solid foundation for Ducati as it continues its journey to win over the Vietnamese market and local motorcycling community.
With the collaboration between Ducati and Tram Anh Motorsports, “Ducati Vietnam 2.0” not only promises to deliver products with the distinctive Italian DNA but also opens a new chapter, contributing to the growth of a vibrant and connected motorcycling community in Vietnam.
READ MORE:
