This year, Italian Chamber of Commerce in Vietnam (ICHAM) is proud to officially launch the Ospitalità Italiana 2026-2027, which is dedicated to continuing its mission of preserving and promoting the excellence and authenticity of Italian cuisine across the globe. Beginning this January, this year’s program will unfold through four key stages: (1) Application, (2) Verification, (3) Assessment, and (4) Award Ceremony.
The certification “Ospitalità Italiana” is a prestigious recognition awarded to restaurants, gelaterie, and pizzerias worldwide that uphold the highest standards of Italian cuisine, culture, and hospitality. In Vietnam, the Italian Chamber of Commerce in Vietnam (ICHAM), in cooperation with Unioncamere and Italian National Institute for Tourism Research (IS.NA.R.T.), serve as the exclusive licensing body for Ospitalità Italiana in Vietnam, supporting Italian establishments in preserving the true excellence of Italian cuisine.
This year, Ospitalità Italiana 2026-2027 is set to be especially meaningful, as Italian cuisine has been officially recognized by UNESCO as an Intangible Cultural Heritage of Humanity.
What is “Ospitalità Italiana”?
The trademark “Ospitalità Italiana” was launched in 2009 by Unioncamere and implemented with the support of the Italian National Institute for Tourism Research (IS.NA.R.T.).
The initiative aims to:
- Promoting the traditions of Italian agri-food products and enhancing Italian food and wine culture.
- Enhance the image of Italian restaurants abroad that guarantee compliance with the quality standards of Italian hospitality.
- Create an international network that enables the realisation of promotional events of Italian production excellence.
The trademark “Ospitalità Italiana” will be valid for 2 years.
Target Participation
Restaurant, Pizzerias, Gelaterie
Benefits of the trade mark “Ospitalità Italiana”
Certified with the trademark “Ospitalita’ Italiana”, your business will receive many benefits, including:
- Recognition of quality and guarantee of authenticity: Certified facilities are audited by an accredited assessor who certifies their high quality.
- Promotion and visibility: Establishments awarded the label are included in the international promotional circuit through publicity on project sites, access to the network, delivery of the external plaque with the Ospitalità Italiana logo and the right to use the most widespread brand in the tourism sector on all promotional material.
- Network and collaborations: Certified companies can become part of a network of excellence encompassing 60 countries and more than 250 million customers, facilitating collaboration and exchange with other quality companies.
- Market differentiation: In a competitive market, the Ospitalità Italiana brand allows you to stand out from the competition, emphasising your commitment to excellence and Italian tradition.
- Facilitates choice for the tourist: The inclusion in the promotional circuit and the resulting visibility make the company more attractive in the eyes of tourists.
In 2024, as part of the Italian Cuisine Week in Vietnam, ICHAM honored five exceptional culinary establishments with the “Ospitalità Italiana” certification, including: dragonCELLO, Gelato Italia (Hanoi); and Bella Italia, CantYna, Margherí (Ho Chi Minh City).
Application & Evaluation
Phase 1: Application by the company;
Phase 2: Verification visit and collection of documentation by the local Italian Chamber of Commerce;
Phase 3: Analysis of the material collected by the Evaluation Secretariat, which assesses the granting of the trade mark to the applicant;
Phase 4:
- Granting of the trade mark (award) and its distinctive signs for 2 years, after which the process is repeated;
- In the event of non-granting, the Chamber of Commerce will provide suggestions for adaptation to the specification.
Deadline for applications: March 31, 2026
Award ceremony:
- The first award ceremony will be held in 2026 (exact date to be confirmed).
- The businesses that are successful in the evaluation phase will participate in the ceremony and receive the prestigious “Marchio Ospitalità Italiana” award!
For more information, kindly contact us via platforms:
- Facebook: Italian Chamber of Commerce in Vietnam – ICHAM
- Instagram: @icham_vietnam
- Linkedin: Italian Chamber of Commerce in Vietnam – ICHAM
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