Ospitalita’ Italiana
Ospitalita’ Italiana
Besides the regular activities and services, our Chamber carries out a series of Special Projects, in order to support its members and promote the Italian culture and lifestyle in the Republic of Korea. These projects are often organized in cooperation with the ITCCK members, as well as Italian and Korea institutions and organizations.
The “Marchio Ospitalità Italiana” is an initiative which aims to certificate the best Italian restaurants all over the world. The project has been conceived by Unioncamere in collaboration with – Federazione Italiana Pubblici Esercizi – and with the support of IS.NA.R.T. – Istituto Nazionale Ricerche Turistiche.
Due to an historical Italian tendency to take special care about human relationships and quality of life, the dining culture has become the symbol of hospitality and the food has been raised at the same cultural level of art and music. For these reasons the Italian cuisine must be defended and protected against alteration and falsification in order to preserve its history, culture, quality and authenticity.
Ospitalita’ Italiana
Develop and promote the traditions of the Italian agricultural and food products and value the Italian gastronomic culture.
Value the image of the Italian Restaurants abroad that guarantee the respect to standard quality of the Italian hospitality
Create new opportunities and promotion.
What is Ospitalità Italiana?
It means “Italian Hospitality, Italian Restaurants in the World”.
It is a certification process that Unioncamere have managed in cooperation with IS.NA.R.T. to detect the quality of service in the tourism and catering sector, which guarantees the consumer quality standards on certified hospitality and catering businesses.
Role of Italian Chamber of Commerce in Korea
• Research the authentic Italian restaurants in Korea
• Inspect the restaurants and make a list
• Collect the data regarding the restaurants
• Send the data to IS.NA.R.T. which evaluates the brand label
• Award the plaque and certificate in the ceremony
Unioncamere
(Union of the Italian Chambers of Commerce)
IS.NA.R.T
(National Institute of Research on Tourism, a Chambers of Commerce company)
Criteria
QUALITY OF SERVICE
Ospitalità Italiana examines requirements such as hospitality, attention to the customer, the competence of the staff, the care and condition of the equipment and other services offered.
PROMOTION OF THE TERRITORY
Ospitalità Italiana verifies requirements such as the ability to enhance the local food and wine proposal and the typical products used, the information on the territory published on the company’s website, the availability of promotional materials and guides regarding the territory
IDENTITY
Ospitalità Italiana examines, for example, the style and identity of the furniture, the elements of decoration, the characteristic food and wine proposal.
FAME
It expresses the level of satisfaction of the structure by the customers, through a multi-channel survey (from social networks to guides)
Ospitalità Italiana evaluates the activities and reviews on social networks achieved by the structure, its presence on the web and in recognized circuits, the citations in local, national and international guides.
